BrandingQuestionnaire About the Business Can you describe your business in detail? What is your mission, vision, and core purpose? What are the core values that define your brand? Who is your target audience? Can you provide demographic or psychographic insight? What are your short-term and long-term business goals? About the Industry What industry do you operate in and how do you differentiate yourself? Who are your main competitors and how does your business stand out from them? What trends in your industry should the brand align with or differentiate from? Brand Identity If your brand were a person, how would you describe it? What is the personality of your brand? What tone of voice should the brand use in communications? Do you currently have an existing brand? If so, what works and what doesn't? Visual Identity Do you have preferences for color, typography, or imagery? Are there specific visual elements or symbols that should be included or avoided? Do you have a mood board or examples of brands you admire? Application of Brand Where will the branding primarily be used? Are there specific platforms or mediums where the brand must perform well? Audience Perspective What do you want your customers to feel when they interact with your brand? What problems does your brand solve for your audience? Future Considerations How do you see your brand evolving over the next 5-10 years? Are there plans for new products, services, or markets that we should consider in the branding? Would you like help with ongoing brand management or future branding projects? Thank you!
