About Lapido + Co

Lapido + Co is a creative studio focused on brand and marketing strategy with clarity and intention.

We work with growing organizations that need structure, consistency, and thoughtful guidance as they evolve. Our role is to bring focus to ideas, alignment to messaging, and momentum to execution — supporting brands as they move from uncertainty to confidence.

Rather than operating as a traditional agency, we act as a strategic extension — combining clear thinking with hands-on support to help brands grow without unnecessary complexity or burnout.

  • Woman wearing a beige coat, white shirt, and jeans, holding a coffee cup.

    Ashley Lapido

    Chief Executive Officer

  • Man in a black polo shirt smiling indoors

    Nick Lapido

    Chief Operating Officer

  • Amanda Morehead smiling in front of a green tree

    Amanda Morehead

    Chief Design Officer

  • Amanda Richards Butts, Director of Digital Marketing

    Amanda Richards Butts

    Director of Digital Marketing

  • A young woman with wavy brown hair and bangs smiling at the camera, wearing a black long-sleeve top, standing against a textured stone wall.

    Eileen Hopkins

    Social Media Coordinator

  • A young woman with long brown hair tied back, smiling, wearing a black shirt, gold hoop earrings, and a silver necklace with a small heart pendant, standing indoors against a brick and stone background.

    Meghan Dale

    Social Media Coordinator

Thoughtful work, shared consistently
@lapidoco

We’re drawn to work that values restraint as much as craftsmanship. @trubuildersaz projects reflect that balance — spaces shaped by material, light, and structure, where every detail feels considered and nothing feels rushed. This is th
Restaurant trends are shaping brand aesthetics more than ever — especially when the space itself tells a clear story. When we started working with MTG PL, there wasn’t a formal brand guide to reference. Instead, we paid attention to what
Restaurant work moves fast — and learning how to fit into that flow takes time. We’ve been figuring out where we add the most value, how to support teams without disrupting their rhythm, and what actually works in real service environmen
This is what brand clarity looks like in practice. @trubuildersaz visual system shows up consistently across their projects, graphics, social content, and website — making their work recognizable no matter where you see it. When a brand is bu
Good design isn’t a one-time deliverable. A graphic design retainer supports the work brands need over time — evolving visuals, consistent updates, and design decisions that stay aligned as a business grows. It’s how brands move f
Interior design trends don’t stay in interiors anymore. The materials, colors, and finishes people are drawn to in physical spaces are shaping how brands show up visually — online and off. Warm neutrals, natural textures, thoughtful con
Consistency isn’t about doing more — it’s about designing smarter. For St. John’s, our work focuses on social media, paid ads, and web design — making sure each digital touchpoint feels aligned, intentional, and unmista
Here’s to 2026 — a year we already know will be full of growth, big ideas, and incredible work for our clients… and for us. We’ve got some exciting things in the pipeline, and we can’t wait to bring you along for the j
A little intention now makes 2026 run a whole lot smoother. As you close out the year, here are a few things to keep in mind — the small details that create clarity, consistency, and momentum for your business all year long. Event materials,
Grateful for this year, for you, and for the stories we helped bring to life. Wishing you a Christmas filled with warmth, joy, rest, and meaning — however that looks for you this season. From our little team to yours, Merry Christmas. 🤍✨
Today, we’re excited to share what we’ve been building toward. Lapido + Co is officially entering a new chapter with the introduction of our family partnership, formalizing years of collaboration between Ashley Lapido, Nick Lapido, and A
In hospitality, you learn pretty quickly that the little things matter. Checking in. Remembering preferences. Asking how things feel — not just how they look. That mindset carries into how we work with our clients. Around the six-month mark,