The Gilman Lofts

The work for The Gilman Lofts focused on supporting consistent visibility and leasing through ongoing marketing and website performance. Rather than a one-time build, the approach centered on maintaining a strong, reliable presence across social media, paid digital advertising, and the website experience.
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Through regular content, targeted campaigns, and continuous website maintenance, the goal was to ensure the property remained active, visible, and easy to engage with for prospective residents. This steady, aligned approach helped reinforce the brand, support leasing efforts, and create a more cohesive experience across every digital touchpoint.

Location

Chattanooga, TN

Scope

Social Media, Web Maintenance, Paid Digital Advertising

Focus

Brand consistency, experience, visibility

Content that drove growth

The social strategy for The Gilman Lofts focused on maintaining a consistent and active presence that supported ongoing leasing efforts. Over a six-month period, performance across Instagram, Facebook, and Pinterest was measured against the prior period before management, showing clear gains in reach, engagement, and audience growth. Through regular content, targeted campaigns, and paid promotion, the account saw steady audience growth alongside strong engagement spikes during key moments — reinforcing visibility and keeping the property top of mind for prospective residents.

+621%

Reach Growth

+570%

Engagement growth

+109%

Audience Growth

Captured Moments, Designed to Perform

A curated collection of photography developed to reflect the atmosphere, detail, and experience of The Gilman Lofts brand.

Photography Credit:

Lapido + Co