BEYOND THE GIFT
PROJECT GOAL:
Create a bold yet approachable brand identity that honors the legacy of his previous work while ushering in a fresh, inclusive look—striking a balance between strength and simplicity, without leaning too heavily into any specific gender, culture, or ethnicity. Drawing from the recognizable black and yellow palette of his first book, the branding needed to feel grounded, universal, and welcoming to a diverse, next-gen audience.
OUR ROLE:
BRAND IDENTITY, WEB DESIGN
ABOUT THE BRAND
Beyond the Gift is a public speaking platform, podcast, and forthcoming book series dedicated to helping the next generation step into their purpose with clarity and confidence. Designed for college students and young adults navigating the pressure of choosing careers, degrees, and direction, the brand offers honest, empowering guidance to help them uncover their gifts and reframe uncertainty as opportunity.
Through storytelling, introspection, and faith-driven insights, Beyond the Gift inspires a shift—from confusion to calling, and from quiet potential to bold impact.
