5 Pre-Launch Power Moves
Generating buzz is crucial; without it, all your hard work might go unnoticed on launch day. Preparing for the launch of your business or brand can take anywhere from two months to two weeks. Expect long days, countless hours staring at your screen, multiple iterations of the same tasks, and a few technical hiccups. Despite these challenges, launching a new venture is incredibly exciting and rewarding as everything comes together.
Here are the 5 Pre-Launch Power Moves for a Successful Launch:
1) Get Your Website Built Under Lock and Key
Coordinate your website to go live a few minutes before your launch to ensure everything is set up and working correctly. There’s nothing quite like the tease of seeing parts of a website without the full reveal. Anticipation is key, so while you’re building your website, make sure it's set to private. On Squarespace, you can create a “Cover Page” that allows visitors to subscribe for updates when the site goes live.
2) Join “The Big 3” of Social Media
Set up a profile picture, cover image for LinkedIn and Facebook, a brief bio, and contact information, and select the appropriate category for your company. While you may not need an account on every platform, it's wise to create profiles on the "big three": LinkedIn, Facebook, and Instagram. LinkedIn connects with professionals, Facebook engages big shoppers, and Instagram is where influencers work their magic and the younger generation spends most of their time networking, sharing, and shopping.
3) Be a Tease Before Launch
The effort you put into these teaser posts will generate buzz and make your launch day more successful. To build anticipation for your launch, create some teaser posts. The Creative Company recommends posting your “hype” or teasers the week before launch. This strategy allows your followers to feel involved and excited about the launch.
Behind-the-scenes content
Run fun quizzes
Start a countdown
Drop hints about the launch
4) Write Two Emails for Pre + Post Launch
Share the launch news ahead of time with two different email lists. While much networking and client acquisition happens on social media or sites like UpWork, emails have made a strong comeback! Don’t believe me? Read more from Yashna Bawa on why she thinks email marketing is booming this year.
CEOs and businesses now use emails as an exclusive members-only communication channel. You can share updates, promotions, insights, and industry advice with your subscribers, re-engaging with your audience in a “closed forum” setting.
The first list includes friends, family, previous co-workers, and former clients who already know you. They will be excited about your news and likely support you. The second list includes potential clients who do not yet know you. This is a great way to introduce yourself and your business, so by the time you launch, they have some knowledge and interest in what you offer.
5) Take the Day to Embrace It
Thank everyone who follows you, reply to every comment, and respond to any congratulatory emails. Today is the day to be present and enjoy the culmination of all your hard work. You and your team have worked tirelessly for this moment, so do something special to celebrate! The effort you put into building anticipation is sure to generate buzz and draw attention. These small gestures show your appreciation and make those who engaged with you on launch day feel valued.
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