Defining Quality at Lapido + Co
Why Quality Matters
At Lapido + Co, quality isn’t just a nice-to-have — it’s at the heart of everything we create. For us, quality is the difference between content that fills space and content that moves people. It’s how we ensure that every piece of work we deliver reflects not only our expertise but also the trust our clients place in us.
How We Define Quality
We are committed to ensuring that the quality of our work reflects the excellence of our tools and the meticulous care and thought we invest in every project. Our goal is to create work that really resonates, allowing our clients and their audiences to feel, experience, and truly appreciate the dedication and craftsmanship behind it.
To us, quality doesn’t just mean polished deliverables. It also means being intentional about how we do our work — from the way we structure our team to the way we build relationships with clients.
The Templatized Approach vs. True Quality
In today’s creative industry, there are companies whose business model is built on templating everything. In social media, this often means a single team member is responsible for hundreds of accounts, churning out generic content with little connection to the client’s brand or audience. Sure, they can offer bargain pricing — but what level of quality are they really delivering?
We’ve seen the same thing in web design. Some companies advertise websites for $500, and on the surface, it seems like an incredible deal. But look closer, and you’ll notice every site is basically identical — same blocks, same layouts, same structure, with only the logo and colors swapped out. That may count as “output,” but it’s not quality.
Our Way: Intentional and Meaningful
At Lapido + Co, we do things differently. We cap our Social Media Coordinators at managing no more than four accounts each. That’s intentional. We want them to have the time and mental space to actually get to know their clients: who they are, who they serve, and what they need. By setting this limit, we ensure our team can put real thought and care into every campaign.
This is why our price point isn’t the lowest on the market — because our business model is fundamentally different. We’re not about mass-produced content. We’re about meaningful, customized work that clients can be proud of and that audiences will connect with.
Quality as a Commitment
For us, quality means more than just “good work.” It means building relationships, trust, and intentionality into every step of the process. From the first kickoff call to the reports we deliver each month, quality guides how we show up for our clients.
This isn’t only an external standard — it’s something we strive to instill in every member of our team. When clients choose Lapido + Co, they aren’t just hiring a creative partner; they’re partnering with a team that lives out quality as a core value in every interaction, big or small.
It’s not the fastest way, and it’s not the cheapest way — but it’s the right way. And it’s the Lapido + Co way.