When Strategy Meets Flexibility: What Pinterest Taught Us About Showing Up Better

A reminder that marketing isn’t about getting it perfect the first time—it’s about being willing to shift, adapt, and evolve.

There’s nothing more frustrating than putting hours into a new content strategy... only to watch the numbers flatline.

That’s exactly what happened with one of our client accounts on Pinterest. We shifted from a mix of cozy quotes, recipes, and lifestyle pins to a more streamlined, purposeful strategy built around their actual industry and offers. On paper, it made sense: cleaner visuals, tighter messaging, and a clear niche.

But for weeks? Nothing.

The impressions dropped. The engagement slowed. And we found ourselves wondering—did we break it?

Turns out, we didn’t.

We just needed to work with the platform, not against it.

Pinterest doesn’t care about comments. Not really. It’s not Instagram. 

What it does care about is:

• The volume of content you’re publishing

• The quality of your titles, descriptions, and keywords

• Whether or not your content is relevant and consistently showing up 

So we changed our approach.

We went back to posts from the month prior, repurposed them with new titles, fresh text overlays, and stronger descriptions. We didn’t reinvent the wheel—we just rotated it.

And here’s what happened:

Crazy, right? All it took was a little flexibility.

This post isn’t really about Pinterest, though. It’s about building a strategy that makes space for experimentation. One that doesn’t panic when something flops. One that doesn’t shame you for switching gears.

Marketing is iterative. Success is usually hiding behind the strategy you were too afraid to test.

So here’s your permission to shift, tweak, and repurpose. See what sticks.

We’re still learning in real-time too. And when we figure something out, you’ll be the first to know.

More insights (and experiments) coming soon—only here on The Studio Brew.