Why Pinterest Is More Than Just a Moodboard

At Lapido + Co, Pinterest isn’t just a place to pin cute office inspo or dream vacations. It’s one of our most powerful internal tools.

We use Pinterest as a living, evolving visual board that helps our team align on voice, tone, color direction, and brand energy for our clients. Whether we’re onboarding a new business, brainstorming a content shoot, or kicking off a rebrand, Pinterest acts as our real-time collaboration hub.

Here’s how we use it across our team:

Moodboarding for Client Projects

Before we dive into creative execution, we start with the vibe. Pinterest allows us to collect and organize ideas quickly—from typography to packaging design to social content styles.

Creative Alignment for Our Team

When multiple team members are working on the same brand (think designers, strategists, and social leads), Pinterest helps us visually stay on the same page. We pin reference shots, color palettes, style inspiration, and voice cues so nothing gets lost in translation.

Ongoing Trend Tracking

Because we’re always evolving, we use Pinterest to spot emerging visual trends and shifts in branding. We follow creatives and agencies we admire, and we use those insights to inspire fresh ideas for our clients.

Collaboration with Clients

For some projects, we even open our Pinterest boards up to clients so they can pin ideas too. It helps them feel involved in the creative process and ensures our direction reflects their vision.

Creative Inspiration for Lapido + Co

Just like we do for our clients, we maintain boards for our own brand voice and evolution. Whether it’s design direction for our internal docs or vibe boards for our own content shoots—Pinterest fuels our creative fire.

Why it works:

We believe creativity doesn’t live in silos. Our best ideas come from collaboration, flexibility, and staying curious. Pinterest lets us tap into all of that. It’s a way for our remote team to visually communicate at lightning speed, and it keeps our work consistent, intentional and inspired.

Creative work shouldn’t feel scattered. By using tools like Pinterest with purpose, we’re able to stay ahead of trends while keeping our client work deeply aligned and intentional.

If you’re looking for a creative studio that’s collaborative, modern, and strategic—you’re in the right place.

Let’s build something bold together.