Is Custom Branded Photography the Secret?

In a sea of stock images and cookie-cutter visuals, there’s something undeniably powerful about custom brand photography. It tells your story. It shows your people. It brings your space, your products, and your vibe to life in a way that generic content simply can’t.

At Lapido + Co, we’re always thinking about what services our clients actually need — and photography keeps coming up. Whether it’s product photos, team headshots, BTS from a recent event, or styled visuals for your website and socials, it’s one of the most consistent gaps we see in marketing strategies.

That got us thinking: should we expand our services to include brand and event photography?

Imagine this:

- High-quality photos of your storefront or office space for Google, Yelp, and your website

- Custom iStock-style photography for ads and social posts

- Candid event coverage that captures your brand in motion

- Behind-the-scenes shots from launch parties or creative meetings

- Headshots or lifestyle portraits that don’t look like corporate yearbook photos

We know there are incredible photographers out there, but what if you could book one directly through your creative team? What if your marketing strategist and photographer worked together so your visuals and campaigns stayed in perfect sync?

Would you be interested in custom brand photography through Lapido + Co?

Let us know in the comments, or drop your answer in our Instagram poll. We’re taking your feedback seriously as we consider whether to offer this service in a more official capacity.

Because the way we see it: your brand deserves more than stock images.