Scale your business smarter

Marketing can bring in the leads, but what happens when your business starts growing faster than your internal operations can handle? Without the right systems, processes, and infrastructure, scaling can lead to bottlenecks, inefficiencies, and lost opportunities.

At Lapido + Co, we go beyond traditional marketing services—we help businesses build strong internal foundations so they can scale strategically and sustainably. From choosing the right software to refining business operations, structuring client relationships, and optimizing workflows, we ensure our clients aren’t just growing—they’re growing smarter.

I’ve worked directly with business owners, including the Gladden Group, to help them refine their internal operations, implement better processes, and ensure that their teams are equipped to handle growth.

Before You Scale: What Every Business Needs to Have in Place

In this post, I’ll break down five critical areas businesses must refine before scaling and how we’ve helped companies strengthen their foundation for success.

1. The Right Software & Tools for Business Operations

The right technology can save time, improve efficiency, and support long-term growth—but only if you choose the right tools. Many businesses either overspend on unnecessary software or struggle with outdated systems that slow them down.

When working with the Gladden Group, I conducted an in-depth software analysis to identify the best project management and client tracking tools to support their workflow. By evaluating costs, functionality, and integrations, I recommended and implemented solutions that improved efficiency and eliminated unnecessary expenses, allowing the team to focus on high-value tasks instead of operational headaches.

At Lapido + Co, we help businesses:

✅ Research and compare software solutions for project management, CRM, invoicing, and collaboration.

✅ Evaluate cost, usability, and scalability to ensure they’re investing in the best fit.

✅ Implement automation tools to streamline repetitive tasks and free up valuable time.

2. Internal Systems & Documents for Hiring & Expansion

Before hiring new team members, businesses need structured workflows and documentation to prevent inefficiencies, miscommunication, and wasted resources. Without clear processes, rapid growth can lead to chaotic onboarding, missed deadlines, and inconsistent work quality.

For the Gladden Group, I developed SOPs and structured internal workflows that outlined client processes, task management, and approval workflows. This ensured that as new hires joined the team, they could seamlessly integrate without slowing down operations—saving valuable time and eliminating confusion.

At Lapido + Co, we help businesses:

✅ Develop Standard Operating Procedures (SOPs) to ensure efficiency and consistency across teams.

✅ Create onboarding guides to help new employees integrate quickly without disrupting operations.

✅ Ensure legal, HR, and financial documents are in place before expanding.

3. Pitch Decks & Business Strategy Reviews

A well-structured pitch deck can mean the difference between securing a high-value client, landing an investor, or missing out on an opportunity. A strong presentation is more than just design—it requires clear messaging, storytelling, and strategic positioning.

I worked closely with Seth at the Gladden Group to refine their business pitch deck. I provided strategic recommendations to improve presentation structure, storytelling, and flow, ensuring that Seth’s value proposition was clear and compelling. This helped the Gladden Group strengthen its client acquisition strategy and present a more polished, persuasive pitch.

At Lapido + Co, we help businesses:

✅ Refine messaging, structure, and clarity to strengthen impact.

✅ Offer feedback on presentation flow, branding, and positioning to increase engagement.

✅ Tailor pitches to specific audiences, whether investors, clients, or strategic partners.

4. Advisory & Client-Facing Support

Sometimes, having an experienced voice in the room can make all the difference—especially when negotiating contracts, structuring pricing, or making strategic business decisions.

I sat in on multiple client meetings with Seth at the Gladden Group, helping analyze pricing models, refine service offerings, and adjust pitches to better meet client needs. My guidance helped the Gladden Group position its services more competitively, ensuring that clients understood the full value of their offerings—which led to stronger client relationships and increased revenue.

At Lapido + Co, we provide:

✅ Consultation during client meetings to help businesses navigate negotiations, pricing, and proposals.

✅ Support in structuring client relationships to create long-term partnerships and retention.

✅ Recommendations on service positioning to improve conversions and revenue.

5. Technical Support & Onboarding for Clients & Teams

Even the best tools are useless if they aren’t implemented properly. A strong onboarding process ensures that employees and clients can start using new systems efficiently without disrupting daily operations.

For the Gladden Group, I played a key role in helping employees and clients transition to new platforms. I assisted with software migrations, account setups, and troubleshooting, ensuring that teams could adapt quickly and use the technology efficiently. This not only improved operational efficiency but also enhanced the client experience by making sure they had a smooth onboarding process.

At Lapido + Co, we assist businesses with:

✅ Setting up software & logins for employees and clients.

✅ Troubleshooting technical issues to minimize downtime and frustration.

✅ Creating seamless onboarding experiences that boost productivity.

Why Business Development Should Be Part of Your Growth Plan

Many companies focus only on external growth (marketing and sales) but neglect the internal infrastructure needed to support that growth. At Lapido + Co, we make sure that:

✔️ Your marketing efforts translate into real business growth, not operational bottlenecks.

✔️ Your business is ready to scale smoothly, without costly inefficiencies.

✔️ Your client relationships are structured for long-term success.

✔️ Your internal team has the tools, processes, and support they need to succeed.