Squarespace vs a custom website

Squarespace or a Custom Website – Which One Suits Your Business Best?

When it comes to building a website, there’s no shortage of options. From DIY website builders like Squarespace to fully custom-designed websites, businesses have more choices than ever. But with so many options, how do you decide which route to take?

At Lapido + Co, we utilize Squarespace ourselves, and for good reason—it’s a fantastic tool for certain types of businesses. But as a creative studio specializing in web design, we also know that not every business will thrive on a template-based platform.

So, let’s break it down. When is Squarespace the right fit? And when does your business need a custom website?

The Case for Squarespace: Beautiful, User-Friendly, and Cost-Effective

Squarespace is an all-in-one website builder that simplifies the process of getting a site live. It offers:

✅ Aesthetic Templates: Pre-designed themes that are polished and modern.

✅ Built-in Hosting & Security: No need to manage separate hosting services.

✅ User-Friendly Editing: The drag-and-drop editor makes small updates easy.

✅ SEO & Marketing Tools: Basic search engine optimization and email marketing.

For businesses that need a simple, professional-looking website without a large budget, Squarespace is a fantastic option. It’s particularly great for:

• Solo entrepreneurs who need a portfolio or personal brand website.

• Small businesses that want a clean, easy-to-maintain online presence.

• Service providers who need a simple way to showcase offerings and contact info.

And if you already have a Squarespace site, Lapido + Co can help you refine it, optimize it for SEO, and ensure it’s working at its highest potential—so you get the most out of the platform.

The Case for a Custom Website: Tailored, Scalable, and Future-Proof

While Squarespace is great for getting started, it does have limitations. If your business is growing, has unique needs, or requires specific features, a custom website is the better investment.

Here’s why:

✅ Fully Tailored to Your Brand – No templates, no design constraints. A custom website is built around your brand, not the other way around.

✅ Optimized for Performance & Growth – Unlike Squarespace, which limits scalability, a custom site can grow with your business and adapt to your needs over time.

✅ Seamless Integrations – Want advanced eCommerce functionality, custom booking systems, or unique user experiences? A custom website allows for deep integrations and automation that Squarespace simply can’t match.

✅ SEO & Conversion-Focused – We build sites that are designed to convert—whether that’s increasing sales, generating leads, or building community.

A custom website is best for:

• Businesses that are scaling and need advanced functionality

• Brands that want a completely unique online presence

• Companies that need ongoing web support & updates

At Lapido + Co, we don’t just build websites and walk away—we offer ongoing support, training, and guidance, so once your custom site is live, you have full control (without feeling overwhelmed).

Why Not Both? Squarespace & Custom Websites with Lapido + Co

Here’s the thing—we don’t believe in one-size-fits-all solutions. That’s why we offer both Squarespace and fully custom-built websites.

💡 Already on Squarespace? We can help you manage, optimize, and improve it.

💡 Need a new website? We can build a professional Squarespace site that fits your needs.

💡 Looking for something unique? We can design a fully custom site tailored to your business goals.

Choosing Squarespace as your website platform means selecting a solution that supports your brand’s growth with style, simplicity, and functionality. For many businesses, it’s the perfect blend of ease and impact. However, for those who dream bigger or need something truly unique, my team at Lapido + Co offers custom-built websites that take your digital presence to the next level.

With me leading our UX/UI design efforts, we can deliver everything from beautifully crafted Squarespace sites to fully custom designs that set you apart. Whether you need the simplicity of Squarespace or the tailored touch of a custom build, Lapido + Co is here to help you shine online.