Sometimes the strategy works—and sometimes it needs a second draft.

When a client’s Pinterest numbers unexpectedly tanked, we didn’t scrap the plan—we tweaked it. Same content, new titles, fresh overlays, and a more intentional approach. The result? A huge surge in impressions, saves, and engagement.

This post is all about why flexibility isn’t a fallback—it’s the strategy. And how refining instead of restarting helped us turn things around.

Discover why chasing viral content won’t build your business and what to do instead. In this blog post, Lapido + Co explains how sustainable marketing strategy, trusted branding, and consistent content earn lasting results—while helping you ditch burnout and build real customer loyalty. Learn how to stop hacking the algorithm and start creating a brand with staying power.